Full branding for an eCommerce apothecary
Seed to Serum is a skincare consultant and online apothecary, hand picking the best plant-based products on the market for all skin types. After proving their concept, they were ready to revamp their identity to feel more professional, cohesive and unique. We gave them a soft, playful and sophisticated brand that spoke to their target customer. Alongside the new logo and visual identity, we also designed custom mailer boxes for online orders, a premium box for gifting and kits, crystal-shaped business cards and a newly themed website.
We pulled inspiration from minerals, old-time apothecaries and two things Megan Schwarz (Founder) loves—crystals and blush pink. The crystals inspired irregular shapes, the minerals inspired tiny dot patterns and referencing old-time apothecaries inspired the gold accent color typically found on their windows. The result is an uplifting, modern and fun brand that uses handmade watercolor textures and a mixed use of graphic patterns.
We believe the most memorable logos use an icon that’s visually representative of the company name. In this case, we chose the most basic shapes—circle, caret, circle—to signify ‘seed’, ‘to’ and ‘serum’. It’s playful, easy to understand and simple. Stacking the icon and words in a grid-like fashion gives the logo an interesting balance. We rotated the T to reinforce the idea of ‘seed to serum’ and to give the logo something a little unexpected.
— Mark & Megan Schwarz, Founders, Seed to Serum
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