Hedge House

Full Branding for a Furniture Company

Hedge House makes hardwood furniture with a focus on simple lines, understated silhouettes and details driven by purpose. Each piece is unique, custom-made and built to order in the great Midwest. In branding Hedge House, we took the same minimal approach to their identity and highlighted the company’s fresh take on a mid-century modern aesthetic.

  • Brand Strategy
  • Logo Design
  • Visual Identity
  • Print Design
  • Copywriting
  • Website Design
Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed

Brand Vision

We spent a full day in the countryside of Indiana getting to know Philip and Katie, touring their home and office, and meeting the Amish men in their respective workshops who make every piece of furniture by hand. There was a peacefulness about it all—the simple silhouettes, uncomplicated details, laid back people—even the soft finish applied to their furniture was soothing. We wanted their visual identity to embody these same characteristics and provide a beautiful, but uninterrupted experience with their products. Soft grays and recycled white make up their color palette alongside natural wood tones. Blind emboss treatments and letterpressing were used for added dimension and quality.

Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed

Logo Concept

We used the exact silhouette from one of their tables, duplicating it and stacking them on top of one another to form an H for the icon. It’s used on its own, inside a circle and as a stamp with the company name running around it. The mark is meaningful, simple and memorable which is a perfect reflection of Hedge House’s values.

Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed
Hedge House Logo Design by Knoed

“Knoed exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how they were able to know what I was looking for and produce a final product that was better than I could’ve imagined.”

— Philip Mast, Founder, Hedge House

Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed Hedge House Branding Design by Knoed

Credits

Philip Mast, Product Photography

Recognition

Society Of Typographic Arts Chicago Archive14

Logo Published In “Monogram Logo” - Counter-Print

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